Maurice Lacroix

Success is a journey, not a destination!

Maurice Lacroix was founded as part of Desco von Schulthess of Zurich in 1975. Over the years, Desco became more interested in the watch business, and in 1961 Desco acquired an assembly facility named Tiara in Saignelégier, in the Swiss Canton of Jura. There it produced private label watches for third parties. In 1975, Desco started marketing watches under the brand name Maurice Lacroix. There was a member the board of Desco von Schulthess, parent & founding company of Maurice Lacroix, who was named Mr. Lacroix.By 1980, Maurice Lacroix had become so successful that the facility in Saignelégier ceased production for third parties. In 1989 Maurice Lacroix acquired the casemaker Queloz S.A., also based in Saignelégier. This ability to produce watch cases in-house makes Maurice Lacroix unusual compared to other luxury watch companies.

At Joshuas, we’re proud to stock a wide range of Maurice Lacroix timepieces to suit all budgets and styles in our flagship Birkenhead store. Buy online for click-and-collect, or free home delivery. Alternatively, contact us to arrange a viewing.